Liv

Liv is a sub-brand of the well-known bicycle manufacturer Giant. Founded in 2008, it puts women center stage: Liv is led by women, supports female athletes, and focuses entirely on manufacturing the best possible bicycles for women. To this end, they use data from scientific studies and incorporate women's own perspectives into the production of their product range, which consists of clothing and accessories in addition to bicycles. As one of the few women-specific bicycle brands on the market, they invest all their resources into the development of female-friendly bikes. In practice, this means that the manufacturer's frames are perfectly tailored to the physical characteristics of female cyclists, allowing them to score points in terms of geometry, proportions, and fit.

Because Liv is a subsidiary of Giant, they also offer a lifetime warranty for the original owner against material and manufacturing defects that existed at the time of delivery – that is how confident they are in the quality of their products.

Liv benefits from all the technologies of its parent company, Giant, and can therefore focus entirely on optimally integrating them into bicycles designed for women. Particularly noteworthy are the excellent carbon processing, technologies such as "Compact Road," and the special SyncDrive motors for e-bikes.

By women, for women, with women: Liv takes its motto truly seriously. Under the name "Liv Racing," Liv sponsors three different professional teams, in which athletes compete worldwide in top races across various disciplines. The UCI Women's Team Jayco AlUla is also supported by the brand.

Liv offers a wide range of bicycles in every category. For example, they offer the women's gravel bike Liv Devote or the Liv road bike Langma Advanced. Liv mountain bikes such as the Tempt or the Intrigue have also become classics beloved by women.

A Liv e-bike offers its rider a high-performance yet comfortable riding experience. Liv women's e-bikes such as the hardtail E-MTB Liv Vall E+ or trekking pedelecs like the Liv Amiti E+ not only have appealing designs but also offer absolute peak performance