Specialized

Founded in the USA in 1974, the Specialized brand began as a manufacturer of high-quality touring tires. In 1981, the company achieved immortal world fame within the cycling community with the introduction of the Stumpjumper, the first mass-produced mountain bike. Since then, Specialized has been the gold standard for off-road cycling: the first carbon MTB, called the Epic, also came from the Morgan Hill, California-based company in 1989. Today, Specialized is an established force in all cycling categories and is appreciated by performance-oriented cycling enthusiasts around the world as a premium brand.

As a premium manufacturer, Specialized provides original owners with a lifetime warranty against material and workmanship defects on registered frames and Roval wheels.

For many years, Specialized has been distinguished by the constant development and refinement of various technologies in the cycling sector. The brand invested heavily in its carbon development, built its own wind tunnel, and is consistently one of the leaders when it comes to innovations in the bike industry.

The brand has always been a major promoter of cycling and, under the name "Specialized Soil Searching," supports trail builders, bike parks, and trails worldwide with organizational, financial, and personnel resources. Furthermore, Specialized is active in sports sponsorship, sponsoring various teams and individual athletes such as Bora-hansgrohe, Deceuninck-Quick-Step, the Boels-Dolmans Cycling Team, and Christoph Strasser.

Bicycles for everyone: the quality brand offers high-quality bikes in all categories, such as road bikes, mountain bikes, gravel bikes, city bikes, and trekking bikes. A Specialized bicycle is characterized by high-quality workmanship and thoughtful equipment, which incorporate decades of experience and innovation. Classics in particular, such as the Specialized Epic, the Specialized Aethos, or the Specialized Enduro, have shaped the sport of cycling and remain at the top of their classes to this day.

With the ever-growing hype surrounding pedelecs, the manufacturer quickly developed its own e-bikes, successfully transferring the virtues that riders appreciate about the brand into the segment of electrically assisted bicycles. The attention to detail, high-quality workmanship, and focus on absolute high performance make every Specialized e-bike a high-performance fun machine. Specialized gives the Brose motors used a complete makeover with its own proprietary software, sensors, batteries, and control elements, as well as a special app, which more than justifies the rebranding of the motors as the Specialized drive system. Whether it's a super-light e-MTB, a racing pedelec, or a city/trekking e-bike for commuting and Sunday rides: Specialized has the right e-bike for every rider! Under the "Turbo" designation, the brand's range includes well-known and appreciated e-bikes such as the all-mountain e-MTB Specialized Levo (alternatively available as the super-light Levo SL version) and the enduro powerhouse Kenevo.

Sworks or S-Works is the designation for the flagships of the Specialized bike range. A bike labeled with the "S-Works" logo represents the ultimate non-plus-ultra and competes at the very front in various cycling races such as the Tour de France or the Enduro World Series. The use of the highest-quality components in combination with a delicate frame made from the finest carbon fibers ensures that few bikes in the world can compete with an S-Works.